Toi
Art Direction / Photography / PackagingAfter a successful crowdfunding campaign, indie pop singer-songwriter Flo Chase released his first full-length studio album, Toi, in March 2021.
Inspired by the songs’ quiet melancholy, we started with a series of photo shoots around Malibu, capturing the golden hues of early evenings. The accompanied minimalist typography and ample white space provided breathing room for the imagery, as well as setting up a straightforward graphic system for the subsequent single releases.
Album booklet
The disk conceals a hidden thank you credits
Photography for social media promotion
Singles digital cover art
Premieres Maquettes Vinyl EP
Art Direction / PackagingReleased in 2019, Premieres Maquettes (meaning ‘first drafts’) is a limited edition (of 100) 7” vinyl containing 2 demo songs (which were subsequently finished and appeared on Toi). Leaning into Flo’s French heritage, the visual surrounding this release is anchored by the ‘sun-tanned’ rendition of the French Tricolor.
Instagram campaign grid (photography by Dexter Brown)