After a successful crowdfunding campaign, indie pop singer-songwriter Flo Chase released his first full-length studio album, Toi, in March 2021.

Inspired by the songs’ quiet melancholy, we started with a series of photo shoots around Malibu, capturing the golden hues of early evenings. The accompanied minimalist typography and ample white space provided breathing room for the imagery, as well as setting up a straightforward graphic system for the subsequent single releases.