For global-led campaigns, I supported the Global Brand Creative team by consolidating work from both agency partners and internal teams into comprehensive toolkits. These toolkits broke down key campaign elements—such as copy, photography, and graphics—and included application guidelines tailored for various channels and regional markets.

My responsibilities also included creating mockups and developing supplemental design guidance, including layout grids, typography systems, and campaign color palettes.

— COMPLETED AT lululemon