Envisioned in 2019, Parlor is an upcoming LA-based dentistry startup believing a streamlined oral care service can help people become their best self. Through a series of workshops, we landed on the name ‘Parlor’, for its connotation for community and casual gathering, as well as conveying the dental office as a space beyond simply dental treatment.

Anchored by custom-drawn wordmark with an one-of-a-kind letter ‘p’ (nicknamed the ‘loopy’), the ‘p’ shorthand can be extracted and used independently.

— COMPLETED AT RAPT STUDIO